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PG0-008 MAY 16, 2011 TEACHING NOTE Grolsch: Growing Globally effort Synopsis Grolsch reassesses its outside(a) strategy in light of the confederacys recent achievement by SABMiller, the worlds abet largest brewer. Grolsch was the 21st largest global beer brand, sold 51.5% of its mickle in world-wide markets, and exported to 70 countries. However, its poor profitability in foreign markets, quad countries alone accounting for two-thirds of foreign sales, and churn of markets and distribution partners elevated concerns close to the companys international strategy and execution. Grolschs 60 years of storey in foreign markets provides a rich backdrop to assign a range of international strategy topics including: performance assessment, rationale for expansion, market selection, and choice of intention mode. Suggested Assignment Questions 1. Why did Grolsch globalize, and how well has it performed internationally? 2. What are the original ele ments and limitations of its emphasis on adaptation, in particular? 3. What lessons does Grolschs floor afford about where to manage? What, specifically, do you think about the MABA action? 4. What lessons does Grolschs history offer about how to compete in the markets natesed particularly about modes of entry? 5. What other changes would you suggest to Grolschs diachronic strategy? 6. Will the merger with SABMiller add mensurateor will it be a win-lose deal? tenet Objectives This plate is intended as an introductory lesson to illustrate how a company develops and executes its global strategy. It affords instructors the opportunity to raise the following questions and introduce students to germane(predicate) frameworks: 1. Why expand across borders? (ADDING Value scorecard) 2. Where should the company charge its efforts? (CAGE Framework) ___________________________________________________________________________________________ _____________________ This...If you want to! get a full essay, order it on our website: BestEssayCheap.com

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