Celebrity Endorsement

EFFECTIVENESS OF CELEBRITY ENDORSEMENT IN PASSENGER motorcar SEGMENT I gestate always wondered if celebrity in allowments genuinely control or should work in case of auto companies in India. A motorcar purchase in India is the guerilla biggest enthronization that any one(a) makes after his/her home and unlike a home, a car is a depreciating asset, hence the decision of get a particular car or a reproach allow come after a lot of deliberation, consulting and discussions. It is likewise the solid ground that most of us overlook galore(postnominal) a things bonnie to play safe and stick with a particular brand, something which has worked really well for Maruti Suzuki. Celebrity endorsement involves galactic amounts of gold and that money can be well played out in determine the car even more competitively or amend the infrastructure and the after sales support. single might also argue that celebrity endorsement worked in favour of Hyundai for its gnomish h atchback Santro. The success of the Santro is partly attributed to the circumstance that it was endorsed by Shahrukh caravanserai but then we also aim examples like Yamaha India which employ John Abraham, Bajaj using Jackie Chan for its Discover running game play and Chevrolet India who must receive spent huge amounts to win Saif Ali Khan and Rani Mukherjee on board. The Shah Rukh Khan and Hyundai is a one off case.

It must be remembered that Hyundai was coming into India with a clean slate and the Satchi and Satchi ad campaign was well conceived. If we remember it was all about convincing SRK to endorse their product in the runner case. LML roped in the same SRK to cheat on! their products at the watch when they were trying to push sales with their freedom and CRD 100 models. They did non sell. Obviously the Hyundai success cannot be personate down to SRK alone. GM, LML and Yamaha have been underperforming companies and none of the celebrities could do anything about it. Sachin Tendulkar could do nothing for FIAT. If plenty conspire the way they did at the time of the launch of the Santro,...If you indispensableness to get a full essay, post it on our website: BestEssayCheap.com

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